Measuring return on investment for podcast marketing has always been a black box. Until now.
Gaining listeners by marketing your podcast in measurable, meaningful ways.
How to help your guests help their audience listen to podcasts, part two
How to help your guests help their audience listen to podcasts, part one
Connect with and impress a podcast writer Now that you’ve got a podcast press kit (here’s our guide and the Bello Collective’s what, why, and how of podcast press kits if you need a refresher) it’s time to flex those muscles: we’ve compiled a list of publications accepting podcast pitches to help you share your show. … Continue reading How to pitch your podcast
Earn $1 for each loyal podcast listener on RadioPublic https://gph.is/2bEvriyJust a month ago we announced the RadioPublic Paid Listens program that pays podcasters each time an episode is heard. We’ve seen pioneering podcasts like: Soonish, Kaleidoscope, Daily Kos Radio, and HumaNature join the program and become early proponents of a podcasting community and company that … Continue reading The RadioPublic Loyal Listener bonus
Creating a healthy media ecosystem from the ground up The podcast universe’s expansion continues to accelerate, fueled in large part by brands and advertisers seeking to reach a valuable, engaged audience. Wired’s recent headline captures this well: “Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be.” But the vast majority of podcasts are still … Continue reading Why we are introducing Paid Listens for podcasters on RadioPublic