Original articles on your podcast website help new listeners discover your show
Your podcast speaks to many listeners at once while connecting immediately with an individual. Turns out, so does an email newsletter. You send an update, and poof, it arrives as a personal message right into the inboxes of your audience. Sounds a little like a podcast delivery, doesn’t it?
Podcast discoverability is two-pronged: there’s podcast discovery for existing podcast listeners and there’s podcast discovery for everyone else.
Measuring return on investment for podcast marketing has always been a black box. Until now.
Gaining listeners by marketing your podcast in measurable, meaningful ways.