Audience growth isn’t an accident: Your podcast needs a web strategy

Our new twelve-part video series on how to create an audience growth strategy using websites, email newsletters, and social media to gain and retain listeners is now here.

Build every part of your website to bring in new podcast listeners

Every web strategy begins with a podcast website. In this article and accompanying videos, we'll cover how and why to create one for your show.

Communicating with your podcast listeners beyond audio

Through both email newsletters and social media campaigns, you can establish new forms of sustained communication with your audience beyond your regularly scheduled episodes.

SEO me the way: Optimizing your website for podcast discoverability

Original articles on your podcast website help new listeners discover your show

How to create and maintain an email newsletter for your podcast (without overextending yourself)

Your podcast speaks to many listeners at once while connecting immediately with an individual. Turns out, so does an email newsletter. You send an update, and poof, it arrives as a personal message right into the inboxes of your audience. Sounds a little like a podcast delivery, doesn’t it?