Our new twelve-part video series on how to create an audience growth strategy using websites, email newsletters, and social media to gain and retain listeners is now here.
Every web strategy begins with a podcast website. In this article and accompanying videos, we'll cover how and why to create one for your show.
Through both email newsletters and social media campaigns, you can establish new forms of sustained communication with your audience beyond your regularly scheduled episodes.
Original articles on your podcast website help new listeners discover your show
Your podcast speaks to many listeners at once while connecting immediately with an individual. Turns out, so does an email newsletter. You send an update, and poof, it arrives as a personal message right into the inboxes of your audience. Sounds a little like a podcast delivery, doesn’t it?
Podcast discoverability is two-pronged: there’s podcast discovery for existing podcast listeners and there’s podcast discovery for everyone else.
Measuring return on investment for podcast marketing has always been a black box. Until now.