Our new twelve-part video series on how to create an audience growth strategy using websites, email newsletters, and social media to gain and retain listeners is now here.
Audience growth isn’t an accident: Your podcast needs a web strategy
Tag: audience development
Build every part of your website to bring in new podcast listeners
Every web strategy begins with a podcast website. In this article and accompanying videos, we'll cover how and why to create one for your show.
Communicating with your podcast listeners beyond audio
Through both email newsletters and social media campaigns, you can establish new forms of sustained communication with your audience beyond your regularly scheduled episodes.
SEO me the way: Optimizing your website for podcast discoverability
Original articles on your podcast website help new listeners discover your show
How to create and maintain an email newsletter for your podcast (without overextending yourself)
Your podcast speaks to many listeners at once while connecting immediately with an individual. Turns out, so does an email newsletter. You send an update, and poof, it arrives as a personal message right into the inboxes of your audience. Sounds a little like a podcast delivery, doesn’t it?
Your podcast website is an opportunity for audience growth
Podcast discoverability is two-pronged: there’s podcast discovery for existing podcast listeners and there’s podcast discovery for everyone else.
Sonar Podcast Marketing™: the solution for digital media marketing and audience growth
Measuring return on investment for podcast marketing has always been a black box. Until now.
Gaining listeners by marketing your podcast: a key ingredient in Radiotopia and RadioPublic’s recipe for success
Gaining listeners by marketing your podcast in measurable, meaningful ways.