One simple link. 12 powerful ways to grow your podcast audience.

Get more listeners right now with RadioPublic links

You put so much energy into creating an amazing podcast — but finding (and keeping) listeners is tough. Here at RadioPublic, we bring over a decade of experience observing how shows become successful, and how people discover new stuff to listen to. That experience informs every decision we make, and the tools we build.

Your show link on RadioPublic is a powerful tool for helping people move from hearing about your show to actually listening to it — and then to supporting your business model in tangible ways. Here’s a round-up of ways to make the most of your show link.

Verify your podcast and get your RadioPublic link here.

Sometimes the simplest tools are the most powerful. (Photo by Adam Sherez on Unsplash)

On your website

1 Add RadioPublic to your listening options, with “Listen on RadioPublic” links and/or buttons — and convert more visitors to listeners. You might want to check out this quick video showing how frustrating iTunes links are for Android users.

2 Narrow down your listen/subscribe options. Listeners get overwhelmed easily, so help them avoid decision paralysis. For example, have a look at how The New York Times uses our links for their shows.

3 Embed your show (or an individual episode) into any web page, and convert more visitors to listeners. Here’s how to use your RadioPublic link to embed the show on episode pages, blog posts, and more. (One example for you: here’s how Salon is embedding episodes of their shows.)

On your social media profiles

4 Add your show link to your social media profiles — especially Twitter and Instagram. Did you know there are 1.4 billion people out there who can’t open iTunes links? RadioPublic links work for everyone — iOS, Android, and desktop listeners — and make social work better for you.

5 Share out episode links for each new episode, and keep your audience engaged.

In your RSS feed

6 Add a “Listen to [your show] on RadioPublic” link within your podcast RSS feed description.

7 …and within episode descriptions as well (e.g. check out how What Trump Can Teach Us About Con Law links to RadioPublic in their episode descriptions).

Email newsletter tips

8 Include RadioPublic episode links in your email newsletter. The typical web listening behaviour we have seen over the years is that listeners sample a couple of minutes of audio on the web, and then want to “take it to go” by listening inside a mobile podcast app. Linking directly to the episode landing page makes that makes that transition simple and frictionless.

9 Add a “Listen on RadioPublic” link or badge to your email newsletter template, pointing to the show landing page (e.g. in the footer).

10 Explain why you recommend RadioPublic. Your listeners are far more likely to try a new listening app when you tell them that doing so is a way to support your show.

In your promotional materials

11 A win-win for your press kit: pitching media about your new show? Let them know they can embed your show in their articles, to increase engagement and visit length — and help you get more listeners and followers. For best effect, include a link to this how-to article and share an example, like this one from USA Today.

On your show!

12 Since RadioPublic is relatively new on the scene, you likely have listeners using other platforms. Tell your listeners why you recommend RadioPublic, and send people to search.radiopublic.com, where they can immediately find your show and start listening. Your audience engagement will increase, and the more listeners you send our way, the more we do for you.

What’s in it for you?

There’s a host of reasons to use RadioPublic links, but here are three key benefits:


This article is part of a series on how podcasters can use RadioPublic to grow audience and engagement for their shows. Check out the rest of the series here.

Still have questions? Leave a response, or get in touch. We love helping podcasters grow and engage their audiences.

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